If you don't continue to punish them it sends the message that it's OK to do bad things if you back pedal. This is basically Facebook's strategy on everything including privacy.
Let's say they want to implement some new feature that they know will impact user privacy. They push two steps further than that they really want. Then when users backlash, Facebook takes one step back. Everyone is happy and Facebook gets more than they originally intended. Rinse. Repeat.
Let's say they want to implement some new feature that they know will impact user privacy. They push two steps further than that they really want. Then when users backlash, Facebook takes one step back. Everyone is happy and Facebook gets more than they originally intended. Rinse. Repeat.