Even if the accounts behind the likes are 'fake', isn't the page/brand still getting exposure mindshare? Namely, real users will see that your brand has N likes, where N is hopefully a number that resonates with real people who'd be interested in your content. It creates an aura of legitimacy in their minds, which says 'someone else also likes this'.
There is a thriving, if questionable, market in fake Twitter followers, for example. People wouldn't buy fake followers if it weren't effective.
There is a thriving, if questionable, market in fake Twitter followers, for example. People wouldn't buy fake followers if it weren't effective.