> A major challenge in podcast monetization is the complete lack of data: listeners still download MP3s and that’s the end of it; podcasters can measure downloads, but have no idea if the episode is actually listened to
That's not exactly true. Marc Maron always encourages his listeners to use his offer code (often "wtf") to get discounts. Surely they have data on that.
That's not exactly true. Marc Maron always encourages his listeners to use his offer code (often "wtf") to get discounts. Surely they have data on that.