Comment by tomsaffell

Looking at the 'before' and 'after' designs, I'd say that the biggest difference is that in the old design the first question you ask (via a textbox) is one to which the user already knows the answer ('what icon do you want?'). Whereas in the new design the first question is 'please pick one of these three options (with which you are not already familiar)'. So the questions requires the user to think. See Dont Make Me Think :) IANAUXD, just my $0.03