As someone who buys a lot of apps this is very disappointing. Things that would make me buy MORE apps (demos, upgrade pricing, better support) are still not in the app store, meanwhile the one pricing model I detest (subscriptions) is being added.
I suspect I'll be buying far fewer apps if there's a mass movement from a purchase model to a subscription model among app developers. I'm perfectly happy to pay $20-30 for an app (even a simple app) if it provides value and I'm happy to pay for major upgrades or additional content/features, but I won't pay $20-30 a year just to maintain the ability to launch an app on an ongoing basis.
In addition, after years of terrible search in the app store, coupling search improvements with search-based ads is just a kick in the shins.
I suspect I'll be buying far fewer apps if there's a mass movement from a purchase model to a subscription model among app developers. I'm perfectly happy to pay $20-30 for an app (even a simple app) if it provides value and I'm happy to pay for major upgrades or additional content/features, but I won't pay $20-30 a year just to maintain the ability to launch an app on an ongoing basis.
In addition, after years of terrible search in the app store, coupling search improvements with search-based ads is just a kick in the shins.