UK supermarkets are a bit ahead of the curve here. All the large ones have a home delivery service, including Walmart-owned ASDA. It's quite cheap too: £1-6 if you buy £40, for various time slots. They all use their own vehicles and staff, so I suppose Wal-Mart can reduce the risk by using Uber/Lyft. I wonder though, does this mean no active cooling on the way? Can you trust that the ice cream is still frozen when it arrives?
I have found home delivery very useful, especially after having a baby. I don't enjoy going to a supermarket after work on weekdays, but receiving a delivery is easy and means the weekend is free. The main psychological barrier is that it takes surprisingly long to choose groceries online, almost as long as walking around the store. They try to make it easier by suggesting things you usually order, but it's still something you have set aside time for.
I have found home delivery very useful, especially after having a baby. I don't enjoy going to a supermarket after work on weekdays, but receiving a delivery is easy and means the weekend is free. The main psychological barrier is that it takes surprisingly long to choose groceries online, almost as long as walking around the store. They try to make it easier by suggesting things you usually order, but it's still something you have set aside time for.