Comment by heavymark

Google was great because it surfaces the most relevant results, but more ads infiltrate everything it surfaces results with the largest wallets who rarely are the most relevant. On the bright side it's good news for Apple whose business model isn't reliant on ads. While Apple can't yet beat Google's mapping technologies, I think instead it's hoping in the long run Google will ruin itself that people will prefer an inferior technology but one that values their privacy and relevancy.