> But the marketing team quickly discovered that none of the people threatening a boycott had ever bought a Subaru. Some of them had even misspelled “Subaru.”
I feel like this is such an important lesson in business. It's better to be loved by few and hated by many than to try to please everyone... because everyone has different needs and wants, conventional wisdom says that your target market can't just be "everyone". Even toothbrushes have different price points, colors, and positioning.
I feel like this is such an important lesson in business. It's better to be loved by few and hated by many than to try to please everyone... because everyone has different needs and wants, conventional wisdom says that your target market can't just be "everyone". Even toothbrushes have different price points, colors, and positioning.