I'm in the process of starting a company dealing with social media and marketing. I've been working with a marketing advisor on a trial basis for several months. He has turned out to be an extraordinary asset to my efforts. Unfortunately he isn't available for hire, but he would like to continue in an advisory role giving me about 10 hours per month. Besides his advice and research, he will be able to make some key introductions to potential customers and investors.
How much equity should I offer him, presumably vested over 4 years?
More background: I am currently a single person operation, not yet incorporated (soon) or funded.
How much equity should I offer him, presumably vested over 4 years?
More background: I am currently a single person operation, not yet incorporated (soon) or funded.
Thanks for any advice you can offer.