Comment by jjn2009

Without using something like an A/B test it would be impossible to determine what kind of effect this has on conversion rate. I don't doubt removing friction helps get users to make a purchase but "Hey I just did these few things and this time we had tickets sell really fast!" is not a correct approach to optimizing conversion rate, there could have been any number of factors which were not accounted for here as to why tickets sold so fast.