Comment by bikamonki

IMO, to combat ad-blockers is a silly effort. This is my reasoning: people that install ad-blockers do so for two reasons: privacy concerned and/or annoyed by ads. If these people would not install the ad-blocker, they would most likely 'still' ignore the ads (the brain is a brilliant ever-adapting ad-blocker!!!). On a pay-per-click model, they'd be wasting prints on a segment very unlikely to click. On a pay-per-print model, it is an opportunity to turn the argument on their favor and tell their advertizers: hey, we are going to charge more per print b/c we now target a narrower segment 'most likely' to see and click your ads.