Apple didn't do this because they are building a "self driving car" that they are going to sell.
Apple wants to get ibooks and movies selling in china again, it is vital to apples car strategy. This move will give them some leverage with china in getting those markets back to being active.
If you know anything about Tim Cook, you know that he is master of the supply chain. I don't think that someone like that is going to jump into apple building its own car.
So if apple isn't going to build a car, what ARE they doing with all these people on the pay roll who have worked with cars.
Its simple, apple wants to own the dashboard of the car, were not talking about "carplay" were talking about the WHOLE dashboard. Once you own the dashboard, your hooked into location, and destination (apple owns a mapping solution) they can leave it to vendors of vehicles to do the "self driving" compontent.
Why would any automaker want apple in the dashboard? Why would apple want the dashboard? Its simple, entertainment! Apple with the beats acquisition owns something that looks like radio, and music has always been there with iTunes. There is no reason you can't rent movies and books into the back seat as well.
Apple wants to get ibooks and movies selling in china again, it is vital to apples car strategy. This move will give them some leverage with china in getting those markets back to being active.
If you know anything about Tim Cook, you know that he is master of the supply chain. I don't think that someone like that is going to jump into apple building its own car.
So if apple isn't going to build a car, what ARE they doing with all these people on the pay roll who have worked with cars.
Its simple, apple wants to own the dashboard of the car, were not talking about "carplay" were talking about the WHOLE dashboard. Once you own the dashboard, your hooked into location, and destination (apple owns a mapping solution) they can leave it to vendors of vehicles to do the "self driving" compontent.
Why would any automaker want apple in the dashboard? Why would apple want the dashboard? Its simple, entertainment! Apple with the beats acquisition owns something that looks like radio, and music has always been there with iTunes. There is no reason you can't rent movies and books into the back seat as well.