Looking at the site, it looks like this focuses on US politics. Being a US citizen, I'm totally fine with this. An easily searchable archive of political ads should make it easier to call BS on our politicians when necessary.
I find myself wondering, however, what it would take to extend this effort to other countries of the world. I have a few friends in Canada and in Europe, and speaking with them, I get the impression that the politics of their respective countries are just as susceptible to shenanigans as that of the US. I think someone politically active in say, Sweden, would want to be able to call out his or her leaders for supporting puppy-kicking or baby-eating just as much as someone in the US would.
I find myself wondering, however, what it would take to extend this effort to other countries of the world. I have a few friends in Canada and in Europe, and speaking with them, I get the impression that the politics of their respective countries are just as susceptible to shenanigans as that of the US. I think someone politically active in say, Sweden, would want to be able to call out his or her leaders for supporting puppy-kicking or baby-eating just as much as someone in the US would.