What a load of BS. From all the demand side platforms I've dealt with, Google is by far the most serious about fraud prevention. They realized early on that while fraud boosts their short term revenue, they'd have a massive PR problem afterwards if this stuff continues.
Nobody's vetting both publishers and advertisers as extensively as Google, their automatic ad verification and fraud prevention algorithms are top notch.
On top, even though "Online" is slowly declining for sure (though not as massively as stated), everyone seems to ignore that both Google and Facebook more than made up for the loss of online with mobile ads that are orders of magnitude harder to block on the closed smartphone ecosystems.
Whoever paid for this piece, it's someone who very obviously has no clue at all about Adtech.
Nobody's vetting both publishers and advertisers as extensively as Google, their automatic ad verification and fraud prevention algorithms are top notch.
On top, even though "Online" is slowly declining for sure (though not as massively as stated), everyone seems to ignore that both Google and Facebook more than made up for the loss of online with mobile ads that are orders of magnitude harder to block on the closed smartphone ecosystems.
Whoever paid for this piece, it's someone who very obviously has no clue at all about Adtech.