I'd recommend against that. You'll probably be fine as a sole proprietor (Einzelunternehmen).
A separate legal entity (UG / GmbH / Limited / whatever) is mainly useful for three things:
- avoiding personal liability
- shared ownership
- tax optimisation
For a website like this, there is practically no liability to worry about. And if you don't have a partner, you don't need to worry about shared ownership.
For tax purposes, the overhead of a legal entity only pays off if you already have a lot of revenue (in Austria, more than 200k€ per year)
A separate legal entity (UG / GmbH / Limited / whatever) is mainly useful for three things:
- avoiding personal liability
- shared ownership
- tax optimisation
For a website like this, there is practically no liability to worry about. And if you don't have a partner, you don't need to worry about shared ownership.
For tax purposes, the overhead of a legal entity only pays off if you already have a lot of revenue (in Austria, more than 200k€ per year)