It may actually be a success. Although it causes this to happen with passengers, most probably won't attribute it to Zappos. They will attribute it to the security practices of the TSA, if they even think about it at all.
The whole point was to remember the Zappos name, like on a billboard. Even this article got you thinking and talking about the brand.
The whole point was to remember the Zappos name, like on a billboard. Even this article got you thinking and talking about the brand.