Lucas should have his lawyers send a telegram to Instagram's lawyers explaining where the gram part of the name comes from, and ask them to change their name.
The idea that large companies can own a word, that they themselves have appropriated, is at least egotistical, at worst unethical (imo).
The idea that large companies can own a word, that they themselves have appropriated, is at least egotistical, at worst unethical (imo).