If you already have an existing user who is perfect for the role, then there is a solid opportunity. On the other hand, hiring via "help wanted" means that the new person has to be brought up to speed on the technical details and educated on the history of the project.
The third alternative is to shift roles within the company and hire to fill gaps created by shifting roles.
The third alternative is to shift roles within the company and hire to fill gaps created by shifting roles.
Good luck.