The thing that struck me was that there was not a word about sales figures in this article. Yes, it seems they gave the pirates a hard time with their DRM. However, I think it is fairly obvious that those pirates had little to no interest in actually playing the game. They just like breaking DRM, that part is the fun for them.
I think it is also obvious that people who got the game from these DRM-crackers, and actually did want to play it, would not have ever paid for it. Even if the DRM was perfect, would sales have gone up? In all that time people were waiting for a successful crack, how many people gave up on pirating and bought the game? I'm betting the numbers were ludicrously small.
The developers would have been better off not spending any money whatsoever developing this copy protection. Unless they can provide evidence of a large increase in sales, I call BS. All they did was spend money developing a free game of "crack the DRM" to a bunch of nerds.
I think it is also obvious that people who got the game from these DRM-crackers, and actually did want to play it, would not have ever paid for it. Even if the DRM was perfect, would sales have gone up? In all that time people were waiting for a successful crack, how many people gave up on pirating and bought the game? I'm betting the numbers were ludicrously small.
The developers would have been better off not spending any money whatsoever developing this copy protection. Unless they can provide evidence of a large increase in sales, I call BS. All they did was spend money developing a free game of "crack the DRM" to a bunch of nerds.