Long-term, I am not very bullish on Google/Alphabet. More than 90% of their profits come online advertising, something that can be easily blocked for life with a simple browser extension/plugin. Some worrying figures[1]:
* US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
* Ad blocking grew by 41% globally in the last 12 months.
* US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
* US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
* Ad blocking grew by 41% globally in the last 12 months.
* US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
[1] https://blog.pagefair.com/2015/ad-blocking-report/