"We want to become a tech company" is the new management fad. Culture change is incredibly hard and requires really great leadership. Capital One wanted to become a software company just like Ford says, the difference, Capital One already had great leaders. Is Ford full of great leaders?
Sure Ford can throw some money at a few labs and occasionally turn something into a product. Spending money on R&D doesn't make you a software company.
Sure Ford can throw some money at a few labs and occasionally turn something into a product. Spending money on R&D doesn't make you a software company.
I wish them the best.