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Comment by peteforde

On a tangential note, I challenge you to find a better product video than what Land had Charles and Ray Eames produce for the SX-70.

https://www.youtube.com/watch?v=5jaiq_ZZ_eM

It was the same team that did the famous "Powers of 10" short a few years later. It included a rousing voiceover by Philip Morrison, an MIT prof who worked on the Manhattan Project but later became a major proponent of nuclear nonproliferation.

This video has a special place in my heart. It effortlessly moves from a commercial to an instructional video to an impressively coherent discussion of how it works before ultimately explaining that the camera is a tool intended to further increase the true potential of humankind.

You can laugh all you want, but years later I cannot watch this without tearing up.

parent peteforde 10 years ago

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