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Comment by ac132

It's unfortunate to dismiss another view point as you're frustrated or inexperienced while ignoring the actual points made.

The biggest point being #1: Resources are finite. Time spent on A/B testing cannot be spent elsewhere. How you use your time determines your growth trajectory. A/B testing is a growth tactic, but it's not always the best use of your resources.

There is absolutely no way to solve this problem. You'll always have a trade off to make when it comes to how you spend your resources and time. You shouldn't neglect that cost when deciding if a/b testing is necessary for your organization.

Btw, keep in mind, I admit we still do some a/b testing. It's just not an key component of our growth strategy.

parent ac132 10 years ago

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