Upstart abandoned ISA idea and pivoted to traditional loan products. Has something changed, since Upstart pivoted, to make ISA attractive? What are you doing differently that your ISA offering, compared to Upstart, may succeed? You both are targeting same segment. Upstart has already tried student segment with ISA and that also recently so you will have hard time convincing people that situation is significantly different in 2 years.
What are the reasons for relative success of Fantex ISA compared to Upstart ISA? There is something uniquely different between Fantex and Upstart target market for ISA. You need to find target markets that have similar characteristics as Fantex ISA to figure out attractive target markets for your ISA.
You might want to contact Dave and Paul at Upstart to investigate their reasons to exit ISA. Also, try reaching out to Mark Cuban. IIRC, he was involved with Upstart too.
What are the reasons for relative success of Fantex ISA compared to Upstart ISA? There is something uniquely different between Fantex and Upstart target market for ISA. You need to find target markets that have similar characteristics as Fantex ISA to figure out attractive target markets for your ISA.
You might want to contact Dave and Paul at Upstart to investigate their reasons to exit ISA. Also, try reaching out to Mark Cuban. IIRC, he was involved with Upstart too.