It seems likely to me that they executed this maneuver for similar reasons to the kik/azer fiasco that happened on NPM; if they didn't sue, they would lose their trademarks.
I think a better response would've been to purchase Nostalrius (the organization), and offer it as a value-add for their players. But it seems clear Blizzard is extracting whatever value it can from WoW before it dies, rather than truly serving their customers.
I think a better response would've been to purchase Nostalrius (the organization), and offer it as a value-add for their players. But it seems clear Blizzard is extracting whatever value it can from WoW before it dies, rather than truly serving their customers.