Comment by philtaylor

We feel it's a pretty big problem. Are you familiar with Object Relational Mapping (ORM) in the database world? In the past, we coded our solutions direclty to the database technology (MySQL, Oracle, SQL Server). I think you'll find most modern solutions leverage an ORM to decouple the database. We are doing the same thing with APIs. Think Email, SMS, Push Notifications, Analytics, Payments, Object Storage and on and on. In each of these verticals there a re multiple providers/APIs that offer similar features. Then think about version to version migrations, mobile and IOT devices. The problem space is pretty big.