Some distributors have built out systems to allow online ordering and it works well for them and they view it as a competitive advantage. A few have also tried over the years but found they couldn't get customers to actually use it.
It helps that we have seen a major shift from food distributors to online platforms.
A concern of some distributors is losing the touch point with the sales rep. They want a rep to be talking to the buyers at any chance they get or they think people will pass up on their products.
It helps that we have seen a major shift from food distributors to online platforms.
A concern of some distributors is losing the touch point with the sales rep. They want a rep to be talking to the buyers at any chance they get or they think people will pass up on their products.