Comment by Smaug123

I'm fairly anecdotally sure there would be a market for much less sweet fizzy drinks. I know I'm a weird outlier, because I dilute fruit juice with water to make it more palatable, but I think I'd really like sugary soft drinks if they had the same flavour but heroically less sweetness. My favourite soft drink is two parts orange juice from concentrate, to one part carbonated water; perhaps that's not sweet enough for mass-market, but I'm not the only one who stays away from fizzy drinks because they find them too sweet.