You're comparing a Mazda 3, which is an economy car, against an entry-level luxury sedan. This is a bad comparison.
Mazda doesn't even have a car in this segment. You should be comparing it against a BMW 3-series, Audi A4, Acura TL, Mercedes C-series, Lexus GS.
All of those vehicles start in the 30s, and you would be lucky to get out the door with reasonable options under $50K. You could probably get the BMW up to almost $100K when you start considering the M package and various sports options.
Mazda doesn't even have a car in this segment. You should be comparing it against a BMW 3-series, Audi A4, Acura TL, Mercedes C-series, Lexus GS.
All of those vehicles start in the 30s, and you would be lucky to get out the door with reasonable options under $50K. You could probably get the BMW up to almost $100K when you start considering the M package and various sports options.