You're cutting out a lot of the people in the middle and can show better ads. These ads should pay more, and both the publisher and user should make more than what they make today. (It's not hard to beat current payments to publishers, and users get no part of the pie right now).
Targeting can be much better if Brave gives the user the option to anonymously share information with them.
Targeting can be much better if Brave gives the user the option to anonymously share information with them.