I think a lot of people are looking for a replacement for C++ that isn't C#/Java. As in a language that is still low-level enough to offer stuff like pointers, but without the pitfalls and minefield which is C++ (a lot of which is due to historic reasons and backwards compatibility with C).
Some newer languages that try to fill the niche are D, Nim, Rust and Go. Can't say much about Nim, it seems to be in the background. Go started as a systems programming language, but since then they backed out on it and it's mostly pushed as nicer C and webservice language. That leaves D and Rust on the field. Both are competing for the same audience, but Rust has the advantage of a popular brand backing (Mozilla) and a potential killer app (Servo, Mozilla's new work in progress browser engine). It also seems to have a clearer vision because of Mozilla backing and constant dogfooding in Servo. Meanwhile D is more of a design by community, as a result it gets not always the features that are needed or people want, but the features people are willing to work on. Also, D gets a lot of backlash from the game dev and system programming languages communities for using a (not too great) garbage collector, whereas Rust uses memory management somewhat similar to C++ model with RAII/smart pointers, however greatly improved and with much stronger static checks.
I think people just view Rust as the language that could actually be the alternative to C++, because there is a place for a language that is safer to use than C++, yet performs at similar speeds and doesn't handhold you like C#/Java do.
Some newer languages that try to fill the niche are D, Nim, Rust and Go. Can't say much about Nim, it seems to be in the background. Go started as a systems programming language, but since then they backed out on it and it's mostly pushed as nicer C and webservice language. That leaves D and Rust on the field. Both are competing for the same audience, but Rust has the advantage of a popular brand backing (Mozilla) and a potential killer app (Servo, Mozilla's new work in progress browser engine). It also seems to have a clearer vision because of Mozilla backing and constant dogfooding in Servo. Meanwhile D is more of a design by community, as a result it gets not always the features that are needed or people want, but the features people are willing to work on. Also, D gets a lot of backlash from the game dev and system programming languages communities for using a (not too great) garbage collector, whereas Rust uses memory management somewhat similar to C++ model with RAII/smart pointers, however greatly improved and with much stronger static checks.
I think people just view Rust as the language that could actually be the alternative to C++, because there is a place for a language that is safer to use than C++, yet performs at similar speeds and doesn't handhold you like C#/Java do.