iPhone SE is at a full 30% premium price as compared to US. So a product priced at the magic price point of INR 27500 is instead at a prohibitive ~ INR 40000 which most consumers in India will balk at.
The SE will sell massive volumes in India if the pricing matches the one in US - but at the current point its very uncertain looking at Indian consumer landscape.
The SE will sell massive volumes in India if the pricing matches the one in US - but at the current point its very uncertain looking at Indian consumer landscape.