Comment by pumblechook

A little bit of both (I've been doing iOS for less than a year), but mostly the latter. I don't live near a tech hub or major city, and the cost of living is pretty low. So good data was hard to come by. I essentially just found the range for the closest major city and went from there, taking into account what I wanted with how the current market was going (salaries here are generally 20-30% lower than the major city, while the cost of living is much less).