I think people are underestimating how big this is. When Brave did it you could excuse it as the action of a startup looking for attention; Opera now legitimizes ad-blocking as being a feature that should be on by default. This is similar to what went down with pop-up blockers, it quickly became a must-have feature.
I wouldn't be surprised if Safari was next and to ship their own content blocker in iOS and have it on by default.
The question is, how much will this trend cost Google?
I wouldn't be surprised if Safari was next and to ship their own content blocker in iOS and have it on by default.
The question is, how much will this trend cost Google?