I've been advised that advertising enterprise products (for US market) on Facebook are a bad use of resources. Then we looked at Linked In, but their pricing and targeting was disappointing.
What's the best platform to advertise enterprise software on? I think IP level targeting is a good strategy, but curious to hear about other ideas.
What's the best platform to advertise enterprise software on? I think IP level targeting is a good strategy, but curious to hear about other ideas.