They haven't raised £1m, they've had enough people sign up as "interested to invest" to reach £1m if everyone follows through.
I signed up to invest £1000, but I haven't paid yet and have absolutely no obligation to, and as far as I know I also don't have to invest the full £1000, I just can't exceed that.
edit: Their crowdcube page shows them having £600k so far
They haven't raised £1m, they've had enough people sign up as "interested to invest" to reach £1m if everyone follows through.
I signed up to invest £1000, but I haven't paid yet and have absolutely no obligation to, and as far as I know I also don't have to invest the full £1000, I just can't exceed that.
edit: Their crowdcube page shows them having £600k so far