It's so funny to watch MSFT completely miss the lessons that have turned Google into the World's Most Valuable Advertising Business.
HEY YOU GUYS LETS PLASTER ADVERTISING ALL OVER ALL OF THE THINGS!
Look at Gmail: http://imgur.com/M8RF1TV
Look at Yahoo Mail: http://imgur.com/Cjwxspc
Look at AOL Mail: http://imgur.com/ZeaIe1L
Which email product do you use?
Which would you rather use?
The advertising business that is sustainable is owning the user at a moment of high-intent, aka SEARCH.
Slapping ads all over my login page is a great way render the fat from brand advertisers into short-term revenue gains at the price of ENRAGING me.
MSFT get the tracking and the ads the fuck out of my kitchen and my OS or at least give me a REAL way to pay you for a clean, no ad version!
HEY YOU GUYS LETS PLASTER ADVERTISING ALL OVER ALL OF THE THINGS!
Look at Gmail: http://imgur.com/M8RF1TV
Look at Yahoo Mail: http://imgur.com/Cjwxspc
Look at AOL Mail: http://imgur.com/ZeaIe1L
Which email product do you use?
Which would you rather use?
The advertising business that is sustainable is owning the user at a moment of high-intent, aka SEARCH.
Slapping ads all over my login page is a great way render the fat from brand advertisers into short-term revenue gains at the price of ENRAGING me.
MSFT get the tracking and the ads the fuck out of my kitchen and my OS or at least give me a REAL way to pay you for a clean, no ad version!