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Comment by palderson

The objective of the entire ad industry is basically to determine what it is you're in the market for. Funnily enough, I'd have no problem telling someone/thing what I'm in the market for providing the offers received matched my specified criteria.

On any given day of the week, we're all in the market for something, right down to a tube of toothpaste. I've always thought that if advertisers knew, from the source, what that item was, their focus would shift to the value of the offer versus today's focus on identifying potential buyers.

parent palderson 10 years ago

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