Comment by repomies691

How much a branding has actually impact in a product like this? Uber is pretty much the only option for ridesharing in my country, and I guess in most countries in the world. I guess you can harm the brand a little by doing some redesign or something, but I think in the end it doesn't matter that much. The most important thing is that the product works, for a good enough price. I personally at least don't care a bit what the uber icon on my phone is, and I doubt that majority of consumers do.