> An important part of the QA process is ensuring that not just the creative, but the advertiser is relevant to our audience. Every single ad to appear on any of our sites is vetted by the operations team.* We check copy and content on the ads as well as the landing pages. What we repeatedly ask ourselves in this QA process is quite simple: is this relevant to users?
If other sites did this, maybe ad blocking wouldn't be so prevalent.
If other sites did this, maybe ad blocking wouldn't be so prevalent.