You, too, can have a generic logo that doesn't actually reflect your individual company, message, or values! Simply pair it with a font of your choosing (font and logo need not match), and you have yourself a brand.
These kinds of things devalue the actual work that goes into real branding, like crowdsourcing your logo or Marissa Mayer popping out something that she thinks "looks nice" over a weekend. It also has the effect that any graphic designer who can whip something up in Illustrator thinks they are a brand expert.
These kinds of things devalue the actual work that goes into real branding, like crowdsourcing your logo or Marissa Mayer popping out something that she thinks "looks nice" over a weekend. It also has the effect that any graphic designer who can whip something up in Illustrator thinks they are a brand expert.