They certainly did something right, though I'm not quite sure what it was. A few years back, you couldn't step in front of an undergrad class here (Canada) without being subject to a wall of glowing bitten apples staring at you, now at least a quarter I'd estimate are those surface tablets.
Who knew people would take a chance on laptop that doesn't work when on your lap.
Who knew people would take a chance on laptop that doesn't work when on your lap.