Can someone explain to me advantage of the Ipad over ASUS EEE multi-touch

I looked at both, and Asus tablet seems infinitely more capable, having things like memory-card readers, USB, a proper OS, a keyboard, and all that at approximately the same price. Can someone explain to me, why the Ipad deserves a second look?

Edit:The EEE in question http://www.asus.com/product.aspx?P_ID=KIqtSJ1aVsmVpeqS