Interestingly, the place I've seen the most widespread adoption of HEVC is China: Android-based set-top boxes with hardware H.265 decoding are widely[1] available[2], and a number of the major IPTV services (both authorised and unauthorised) are using it, including for live content.
I was quite surprised to find I was able to stream a very high quality 1080p movie on a random unbranded Chinese IPTV box at ~2mbps that looked every bit as good as what Netflix streams at 5mbps.
I was quite surprised to find I was able to stream a very high quality 1080p movie on a random unbranded Chinese IPTV box at ~2mbps that looked every bit as good as what Netflix streams at 5mbps.