What I don't get is dumb companies who post a link to their FB(or some other social media) page on their site:
1. You're advertising another company for free. Is Facebook paying you to put their logo on your site? No.
2. When people like/follow your page, they are trapped by FB(or some other social media) and you can only reach them there. If you're banned or they pull bait-and-switch on you, like Facebook did, you've wasted all this time building user base for Facebook and not building your business.
3. You can't even reach them on Facebook, because you now have to pay Facebook to reach people that have already liked your page.
4. Posting on social media wastes a lot of time and money(tools + people).
- Compare this to getting an email address from your visitors:
1. You are in control of your list.
2. You can reach them anywhere & anytime almost for free.
1. You're advertising another company for free. Is Facebook paying you to put their logo on your site? No.
2. When people like/follow your page, they are trapped by FB(or some other social media) and you can only reach them there. If you're banned or they pull bait-and-switch on you, like Facebook did, you've wasted all this time building user base for Facebook and not building your business.
3. You can't even reach them on Facebook, because you now have to pay Facebook to reach people that have already liked your page.
4. Posting on social media wastes a lot of time and money(tools + people).
- Compare this to getting an email address from your visitors:
1. You are in control of your list.
2. You can reach them anywhere & anytime almost for free.