Comment by 6stringmerc

See also: Health Care "Wellness" programs at US companies with programs that are partially employer paid.

Step 1: Raise rates for every participant (individuals, families)

Step 2: Demand list of health metrics and personal info, often requiring bloodwork

Step 3: Give discount to participants, use X, Y, Z tactics to "improve" health of participants (i.e. make numbers better)

Step 4: Convince everybody this is a great idea