I don't know what to say. I think OP did a good job of explaining what makes Snapchat so great, but their initial confusion and the confusion from the commenters within this thread boggles me. Recently I was in a room with a well-known VC who wouldn't believe a college student who said that they enjoy using Snapchat, as if they couldn't comprehend how anyone would like it.
Virtually all the comments are about how Snapchat confuses them and that there must be something seriously wrong with it. And yet the app is immensely popular. If you're one of those people, then Snapchat is not really made for you.
You might be able to understand why Snapchat is a beloved app by reading a report about what the millennials are up to these days but I encourage anyone dealing with this confusion to make an effort to talk to people outside of your normal social circles once in a while. This kind of empathy with others will make you much more effective when you're creating for people who are not like you.
Virtually all the comments are about how Snapchat confuses them and that there must be something seriously wrong with it. And yet the app is immensely popular. If you're one of those people, then Snapchat is not really made for you.
You might be able to understand why Snapchat is a beloved app by reading a report about what the millennials are up to these days but I encourage anyone dealing with this confusion to make an effort to talk to people outside of your normal social circles once in a while. This kind of empathy with others will make you much more effective when you're creating for people who are not like you.