The whole business was premised on this concept called negative option.
Which just sounds so creepy and draconian and weird, but the idea that if
you don’t say no, we’re going to send you shit. It’s going to fill your
mailbox, and we’re going to keep sending it unless you panic and beat
us back. That was how the money was getting generated.
Interesting article, but a bit too long. I think in The Netherlands (and perhaps Belgium) there was this 'book club' that shared the same 'negative option' business model.
