I'm really sick of "investors" thinking that trimming every little cost here and there is going to somehow fix things. As if they didn't have dozens of historic examples to show them what penny-pinching will do? Employees will be pissed off! The ones that stay will basically reduce their enthusiasm and valuable work output to 0%, if not actively sabotaging you by aggravating your remaining customer base with incompetence. The rest (probably the most talented ones) will leave, dooming all projects so that in 3-6 months the company will want exactly the same cuts again.
Here's a different approach: cut at least one big idea or product line that isn't going anywhere, that your competitors have long since dominated. Then, aggressively refocus the company on making the remaining products great. And that doesn't mean being cheap; indeed, they may want to hire dozens or hundreds to help the focus areas become as unique and valuable as they possibly can be. It may even be necessary to make some pitches to attract new investors around those products. And yes, keep giving those people iPhones and free food; don't be ridiculous, you need that to offset the fact that there's a dozen other places they could be.
It also sure wouldn't hurt if they could at least try to get back into the public eye. When's the last time you saw a commercial for Yahoo, or could even name what it is that they do?
Here's a different approach: cut at least one big idea or product line that isn't going anywhere, that your competitors have long since dominated. Then, aggressively refocus the company on making the remaining products great. And that doesn't mean being cheap; indeed, they may want to hire dozens or hundreds to help the focus areas become as unique and valuable as they possibly can be. It may even be necessary to make some pitches to attract new investors around those products. And yes, keep giving those people iPhones and free food; don't be ridiculous, you need that to offset the fact that there's a dozen other places they could be.
It also sure wouldn't hurt if they could at least try to get back into the public eye. When's the last time you saw a commercial for Yahoo, or could even name what it is that they do?