The business model for conventional insurers is to take cash from the investment markets and hold it against their customers risk, gambling that their customers will on aggregate pay more than they claimed. There's presently more demand for this type of investment return than there is supply, so insurers are all scrabbling to find new types of product then try to drum up demand.
Assuming that's the force in play here expect to see a bit of PR trying to scare people as to the dangers of online abuse
The business model for conventional insurers is to take cash from the investment markets and hold it against their customers risk, gambling that their customers will on aggregate pay more than they claimed. There's presently more demand for this type of investment return than there is supply, so insurers are all scrabbling to find new types of product then try to drum up demand.
Assuming that's the force in play here expect to see a bit of PR trying to scare people as to the dangers of online abuse